About Us
Sage and London is a luxury fragrance house dedicated to capturing the beauty of the human experience. Our limited edition, small batch perfumes blend scent, gastronomy, music, and self care for a multi-sensory journey. Discover how we craft fine fragrances that tell a story.
WHO WE ARE
A Message from Our Founder
Dear Dreamers and Kindred Spirits,
​Sage & London is my love letter to you—to the dreamers who once wove magic from imagination, to the creators who tucked away their passions beneath the weight of practicality, and to those yearning to reconnect with the spark of wonder that makes life beautiful.
​This is your reminder: the dreams you thought were lost never left you. They’ve been waiting—quietly, patiently—for you to find them again. Sage & London was born from my own journey of rediscovery, and my deepest hope is to offer you more than fragrance. I hope to offer a sanctuary—a place where you can pause, breathe, and embrace the beauty of intentional living.
​This journey is as much yours as it is mine. It’s a story of memories, emotions, and dreams that intertwine to remind us of what makes us beautifully human. Sage & London is an invitation to rediscover your voice, to celebrate the wonder of everyday moments, and to craft new chapters in your story.
​Thank you for being here. Thank you for allowing me to share this dream with you. I can’t wait to explore the extraordinary beauty of what lies ahead—together.
With love and deep gratitude,
​Erika XOXO
"All I’ve ever wanted was to bottle these moments, moments with you. The stillness, the quiet, the smells, the warmth. To hold this feeling close and carry it forward with me always, and today I finally will."
Erika, Founder Sage and London
Our Values
Our values are at the heart of everything we do. They inspire how we create, connect and care. Learn more about what truly matters to us below.
01
Quality & Craftmanship
At the heart of Sage & London is a commitment to quality and artistry. Each fragrance is crafted with meticulous care, from the selection of ingredients to the packaging design, ensuring a sensory experience that is both luxurious and enduring. We believe in honoring the creative process and the art of storytelling, reflected in every detail we share with our customers.
02
Empowering Diverse Creators
Sage & London is committed to uplifting small, women- and BIOPC-owned businesses through our sensory pairings. By sourcing artisanal products from these creators, we enhance the multi-sensory journey of each fragrance while contributing to a larger mission of empowerment and equity. Learn more about these partnerships here.
03
Sustainability
We believe in creating beauty with purpose, striving to minimize our environmental footprint through thoughtful design. Each fragrance is presented in a repurposable box, encouraging customers to embrace it as a lasting piece in their lives. This approach reflects our commitment to mindful consumption, where every element serves a purpose beyond the moment. Additionally, we prioritize ethically sourced ingredients, ensuring our fragrances are intentionally crafted with integrity and respect for both people and the planet.
04
Fragrance With a Purpose
Sage & London proudly dedicates a portion of proceeds to supporting the World Taste and Smell Association (WTSA). This partnership aids in raising awareness, advancing research, and providing resources for those affected by sensory impairments like anosmia — a condition that leaves millions unable to experience the sense of smell. The loss of smell impacts many aspects of life, from safety to emotional well-being, yet awareness and research on anosmia remain limited.
05
Mindfulness & Self-Care
Our brand encourages moments of pause, self-reflection, and mindfulness. Each fragrance experience is designed to help customers connect deeply with their senses and inner world, fostering a ritualistic approach to self-care. Through fragrance, taste, and tactile elements, we invite our community to slow down, savor each experience, and create space for introspection.
06
Creativity & Self-Expression
At the heart of Sage & London is a commitment to quality and artistry. Each fragrance is crafted with meticulous care, from the selection of ingredients to the packaging design, ensuring a sensory experience that is both luxurious and enduring. We believe in honoring the creative process and the art of storytelling, reflected in every detail we share with our customers.
The Librarian's Playlist
We know music is deeply personal—so let’s get personal. For us, nothing is more deafening than silence. Melodies are our oxygen and while we listen to a bit of everything, these soulful gems have been the soundtrack to our creative process lately! Press play and vibe with us!